Rebranding Dulce Tradicion
Old Logo (2017 - 2023)
Originally designed by Carmen’s daughter, the heart shaped wheat logo proudly represented Dulce Tradicion for 6 years!
New Logo (2024 - Present)
With a growing vision of Dulce Tradicion, the original logo was proving to be difficult to maintain. Rebranding Dulce Tradicion required time and dedication to create something that truly represented the mission and essence of Dulce Tradicion.
Inspiration For New Logo
The Biscochito
Taking inspiration from various sources, the new logo represents the delicious traditional biscochitos that started it all. The wheat swoosh is an homage to our original logo while the four lines represent the design imprinted into every Dulce Tradicion biscochito.
